|find and replace:|
on a good day it's a friend
the next minute, well...
ironically enough, the topic is is how amplify your social reach. when i checked in on this article on the hubspot blog, it already had 250 tweets, so perhaps, they could go back and add a 20th, to include a tongue-in-cheek reference to the use of typo's to drive virility, i mean virality.
anyway, as marketers we are the content expert and we have looked at stuff so often - the draft, the design, the coding, the testing - that getting another set of eyes on your creative is a good idea, and if another set is available, put it aside and come back to it later. there is no need to sacrifice ad-impressions or leads for a typo.
one thing can be said though, at least they were consistent. in all honesty, i expected an article about 19 flaming cows before i started to read the the "sure-fire" ways to amplify my social reach. but look back through your own email sends, look at the subject lines that were wrong, or had a typo in them, and i'll bet you dimes to dollars that your open rates are a bit higher than normal. (i'm not advocating it, but it does happen.)
hobspot, i jest, but maybe next time, can i get a side of fries with that typo - now i really want a burger!