Wednesday, June 25, 2014

visiting the magic kingdom is like an email nurture series

by kirk r gray

i'm sure when you read that title you said, seriously? i said that too when i wrote it. but hear me out. a year ago i was asked to present about email marketing to my organization. this presentation kicked off a project of aligning our communication process across the organization. this was the first time i presented to other people outside of marketing so i had to introduce myself. to do that, i decided to talk about the similarities between my job and my passion.

Tuesday, June 17, 2014

crafting your email marketing strategy - part 6: think outside the box

by kirk r gray

we've covered a lot of information in this series. i am sure that there will be more to come, but in this installment, we are going to think outside the box and look at an idea that will make your communications more human. this will help to customize the nurture experience even more for your readers while giving your sales team additional marketing material.