Wednesday, October 26, 2016

ever wanted to include a progress bar - and didn't know how?

by kirk r gray

recently, i was asked to develop an email that would show a student how they were progressing in a class. it was a challenge that i had to do some thinking over since i knew i didn't want to upload a bunch of graphics. i had to develop an alternate way to accomplish this.

Tuesday, October 11, 2016

subject lines just don't drive opens

by kirk r gray

good subject lines drive good open rates, but have you thought about what other insight you can get about your subscribers from their open - even if they don't click?

subject lines just don't drive opens

by kirk r gray

good subject lines drive good open rates, but have you thought about what other insight you can get about your subscribers from their open - even if they don't click?

Thursday, March 3, 2016

first impressions are really about the small details

by kirk r gray

first impressions say a lot about your brand, and surprisingly, i was recently disappointment by a brand that is so well positioned, built, immersive, engaging, and protected that i thought it would have done a better job with the first experience. these details center around the user experience. while both are small; combined they speak volumes. and as an email marketer make me cringe.

Friday, January 22, 2016

a great example of customer loyalty and engagement email

by kirk r gray

customer loyalty is easily nurtured through email marketing. all of us as professionals do it - it's part of the job. but this morning, i got one that really wowed me.