Due to the Covid-19 Pandemic, I am currently looking for my next big opportunity and adventure. Based in South Florida, I'm available for remote or local fulltime or contract-to-perm (minimum contract length 6 months) positions and remote freelance/contractor/consultant positions.
If you'd like discuss possible opportunities or to receive a properly formatted version of my resume, feel free to reach out via email.
Kirk R Gray
linkedin.com/in/kirkrgray
linkedin.com/in/kirkrgray
Hands-on and results-driven professional who creates and implements strategies, technologies, and solutions. Collaborative team player that gets processes moving – organizing and transforming ideas and untapped overlooked opportunities into action. Outside of the box thinker skilled in developing business requirements, connecting with complex data and systems and communicating the engineered solution as an understandable concept and action plan. Change agent that listens to the voice of the customer, sheds the status quo, and embraces fresh alternative thinking to positively impact the organization.
Professional Experience
Brightline | Miami, Florida Jun 2018 to Apr 2020
Passenger rail transportation servicing South Florida
Associate Director of Customer Experience Integrations (Sept 2019 – Apr 2020)
Spearhead development and integration initiative to drive data management and scalable solutions.
Developed and launched an omni-channel marketing communication strategy, data model, and integrations to deliver better communications to attract, engage and retain ridership.
Passenger rail transportation servicing South Florida
Associate Director of Customer Experience Integrations (Sept 2019 – Apr 2020)
Spearhead development and integration initiative to drive data management and scalable solutions.
- Architected the roadmap for Project 360°, a multi-product technical solution providing a 360-degree view of the customer by integrating data, back-end and middle-ware systems using Salesforce as the relational database for an enterprise deployment.
- Internal Salesforce solution sales advocate essential to the RFP, negotiation, and purchase of technology (Salesforce Marketing Cloud, Salesforce Communities, Surveys, Audience Builder, Interaction Studio and Datorama) for Project 360 as well as securing a coveted spot in Salesforce’s use-case program.
- Engineered solutions that solved business problems as part of a cross functional team, in a fast paced constantly changing organization through technology.
- Managed and solutioned CRM processes streamlining the sales cycle, implementing Person Accounts, and increasing customer/partner/consumer insights, access to data, and reporting.
- Project managed the implementation of “Rosie”, Brightline’s chat bot, and call-center software using Salesforce as the skeleton as part of a Customer Services improvement initiative and Project 360° component.
- Multi-unit business partner that aligned and developed digital marketing strategies and technical solutions that increased staff productivity by 30% through marketing automation.
- Owned complex transactional communications (sent via SFMC), delivering optimized dynamic 1 to 1 content by email, SMS, and web pages driven by data and Ampscript.
- Implemented a new multi-business unit SFMC instance including the Marketing Cloud Connector.
Developed and launched an omni-channel marketing communication strategy, data model, and integrations to deliver better communications to attract, engage and retain ridership.
- Increased marketable database from 120K to 300K by identifying missing data and building FTP processes to develop segmentation models for customers/partners/consumers.
- Marketing/IT liaison leading critical developments and new solutions, including first-time rider acquisition programs, customer journeys, student discount and corporate travel benefits programs.
- Developed and implemented simple solutions for complex technical problems when development teams (and resources) were not available or could not deliver.
- Executed data-driven marketing and communication campaigns moving the organization past “batch and blast” methodology.
- Built and deployed a dynamic searchable internal-use web portal via SFMC Cloud Pages that aggregated multiple data sources delivering essential information to operations such as Train-To-Port/group travel reservations, commuter passholders/discount program participants, and companywide announcements.
Boats Group | Miami, Florida Jul 2017 – Jun 2018
Web company that powers a multiple listing service for boats
Marketing Manager
Built the foundation for one-to-one email marketing that resulted in a cohesive experience for subscribers driven by data and behaviors.
Web company that powers a multiple listing service for boats
Marketing Manager
Built the foundation for one-to-one email marketing that resulted in a cohesive experience for subscribers driven by data and behaviors.
- Led email marketing for both customers (dealers, brokers, and industry partners) and consumers.
- Developed communication strategies including segmentation models and customer journeys for three brands: boats.com, Boat Trader, and Yachtworld.
- Reset strategies by integrating proprietary back-end systems, developing a multi-brand segmentation schema using a single instance of Salesforce Marketing Cloud.
- Architected a technical predictive email solution which tracked site behaviors, along with products viewed to make recommendations based on geographic area, listing type and price range.
- Re-implemented SFMC establishing data hierarchies in lieu of business units while migrating all existing data into a new data model using custom subscriber keys to identify individual with a brand while saving the company $39K in Salesforce consulting fees.
Ultimate Medical Academy | Tampa, Florida (Remote Employee) Sept 2015 – Jul 2017
Non-profit higher education provider for healthcare
Senior Marketing Manager
Implemented new instance of Salesforce Marketing Cloud adopting a mobile first approach.
Non-profit higher education provider for healthcare
Senior Marketing Manager
Implemented new instance of Salesforce Marketing Cloud adopting a mobile first approach.
- Migrated from Enterprise 1.0 to Enterprise 2.0 moving 2,000+ assets, 150+ automations without outside consultants saving the institution over $50K.
- Decreased the time to enroll for new prospects from 5 days to 48 hours through a non-linear “on demand/choose your own adventure” nurture journey that allowed the prospect to get the information that they wanted first.
- Developed an internal “instructor report card” that visually communicated instructor/student engagement with ‘at-risk’ and ‘watch list’ students, increasing student retention by 15%.
SAE Institute | Miami, Florida Oct 2014 – Sept 2015
Leading educator in creative media industries.
Marketing Manager, Email
Leading educator in creative media industries.
Marketing Manager, Email
- Developed online application and application fee solution
- Integrated Google Analytics into communication campaigns
- Mentored international consultants and staff on American online education, regulations, and communication best practices
American Public University System | Manassas, VA Jun 2012 – Sept 2014
For-profit, online learning institution composed of American Military and American Public University.
Interactive Marketing Manager, Email
For-profit, online learning institution composed of American Military and American Public University.
Interactive Marketing Manager, Email
- Developed solution to streamline newsletters through RSS feeds/content syndication that reduced the build time from 12 hours per week to 1 hour per week.
- Coordinated the transfer from Exact Target to Salesforce Marketing Cloud across a userbase of 200+
Education and Professional Certifications
University of Phoenix: B.S., dual degree, Business Management and Marketing
The Art Institute: Digital Design Certificate
The Art Institute: Digital Design Certificate
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