Wednesday, April 30, 2014

your email sucks: when good design goes bad

by kirk r gray

it's been a while since i could post a "your email sucks" post. either people are reading my blog or people are getting better training on email design and coding. in the interest of my own vanity, i'm going with people are reading my blog.

this week though i got one that is just all kinds of wrong...

Tuesday, April 15, 2014

my choice of technology is impacting more than i thought

by kirk r gray

i would classify myself as a tech-nerd... there i said it...and the journey to this conclusion starts with the acceptance of this reality.

as i was walkng to breakfast this morning brainstorming for this blog post i had this aha moment... i'm a tech-nerd. but not just being able to happily say this but to look at my tech purchases and how they influence the other purchases in my life. and as much as i hate to admit it, i'm becoming a slave to my technology.

here's why i say that...

Saturday, April 12, 2014

speaking to your biggest segment

by kirk r gray

this past week i attended the marketo summit in san francisco. more than it being a visit to my second favorite city in the world (walt disney world being my first), it was a chance to finally hear a marketing-hero speak on a topic that many of us as marketers sometimes forget. and that's how to speak to your largest segment - humans.

the speaker was dj waldow. if you haven't heard of him, you're missing out. i started following him a few years ago, before he went to marketo. through his blog and tweets he offers up a lot of advice that can easily be tried in your email efforts. this time his presentation was centered around a central theme and quote:
"I don’t care what language you speak, who your brand is or what message you’re sending, we all need to speak more human.”