Tuesday, November 24, 2015

marketers need data ethics - consumers need data management skills

by kirk r gray

i recently read an article on huffington post entitled, "the dark side of free gum." it not only excited me, but it scared me. i felt excitement because of "data, data, data" and i was scared because of "data, data, data".

Thursday, January 8, 2015

if you're recruiting via social media...you'd better be listening

by kirk r gray

this one is a bit off topic for this blog, but i felt the need to communicate about it, because social media is a channel that email marketers either fight with or compliment. if you're using social media to recruit anything - customers, opinions, participants - you'd better be listening and quick to respond.

Friday, January 2, 2015

google promo-tab images can change your message

by kirk r gray

since i last blogged, i've relocated to and started a new job in miami. this opportunity is full of exciting opportunities and challenges and i'm loving. in addition to work, i'm assimilating to life in the warm climate of south florida. (fyi, it doesn't take that long to get used to the warmth, so when it's below 60 degrees, you start to bundle up.) that's the mini update on my life. on to today's content...