Monday, September 14, 2020

Solve Common SFMC Problems with Ampscript (Correcting Data) - Part 4

This is the fourth installment in the series, and this is one that can apply to everyone. It is possible to correct some data issues with ampscript. You just have to leverage all the power of ampscript and think outside the box.

Friday, September 11, 2020

Solve Common SFMC Problems with Ampscript (Using Automation Studio) - Part 3

 I've been helping a client migrate from their existing ESP to Salesforce Marketing Cloud. They have a fair number of people who unsubscribe from their communications and resubscribe later. Their old platform handled this well, but due to the data architecture this process is cumbersome with SFMC. Not to mention that this is complicated by running both systems side by side for IP warming and to "keep the lights on". But through ampscript and running it as a script in automation studio it's a piece of cake. I'm sure you can find a use for this, or at least say, "Why didn't I think of that"

Tuesday, September 8, 2020

Solve Common SFMC Problems with Ampscript (Better Email Building Experience) - Part 2

You've spent a lot of time building out great looking templates that render everywhere and the content blocks needed for your standard emails. But for some odd reason, every time the email specialist builds the email, things don't look quite right. In this post, I'll show you how to address some of these issues and make the template and your content blocks easier for your marketing team to use and be self-reliant. 

Monday, September 7, 2020

Solve Common SFMC Problems with Ampscript (Forms) - Part 1

New to Salesforce Marketing Cloud and wondering what you can do with Ampscript? In this series of posts, I'll show you somethings that can make the "your form doesn't work" emails go away, how to make content blocks more friendly and even how to run ampscript in Automation Studio. Let's start with reducing the number of emails you get from sales telling you that the person can't submit their survey response.