what's up with all the gmail changes?

by kirk r gray

google has been busy introducing a whole bunch of inbox enhancements over the past couple of months. when i first got wind of all the changes, i thought to myself - seriously google, why are you making my professional life that much more difficult? two words....google glass!

i can hear you now, either spit-takes or saying to yourself, "how does the inbox enhancements work for google glass?". let me explain...

is your a/b testing flawed?

we all do it, we all get varying degrees of success with it... that's right i'm talking about a/b testing, but in a/b testing are we getting false positives and negatives or constructing your tests for the desired income?

we all think about what to test - subject line, cta's, colors, creative, and so forth...but here are some things to consider when you test that could have an impact on the success or failure of your test...