Thursday, March 3, 2016

first impressions are really about the small details

by kirk r gray

first impressions say a lot about your brand, and surprisingly, i was recently disappointment by a brand that is so well positioned, built, immersive, engaging, and protected that i thought it would have done a better job with the first experience. these details center around the user experience. while both are small; combined they speak volumes. and as an email marketer make me cringe.