Thursday, March 3, 2016

First Impressions Are Really about the Small Details

First impressions say a lot about your brand. Surprisingly, I was recently disappointed by a brand that is so well positioned, built, immersive, engaging, and protected that I thought it would have done a better job with the first experience. These details center around the user experience. While both are small, combined, they speak volumes. And as an email marketer, make me cringe.