Thursday, March 3, 2016

first impressions are really about the small details

by kirk r gray

first impressions say a lot about your brand, and surprisingly, i was recently disappointment by a brand that is so well positioned, built, immersive, engaging, and protected that i thought it would have done a better job with the first experience. these details center around the user experience. while both are small; combined they speak volumes. and as an email marketer make me cringe.

Friday, January 22, 2016

a great example of customer loyalty and engagement email

by kirk r gray

customer loyalty is easily nurtured through email marketing. all of us as professionals do it - it's part of the job. but this morning, i got one that really wowed me.

Tuesday, November 24, 2015

marketers need data ethics - consumers need data management skills

by kirk r gray

i recently read an article on huffington post entitled, "the dark side of free gum." it not only excited me, but it scared me. i felt excitement because of "data, data, data" and i was scared because of "data, data, data".