hack a hack for better adaptive designs

by kirk r gray

every email marketer knows that real estate on mobile devices is at a premium. we have limited space to successfully communicate the what and how of our messages. limited screen real estate means you can boil down your messages to the first rule of buying a home -- location, location, location... thinking about this and how i hacked a hack for better adaptive design resulted in this post. this is a great one for marketers who have a list full of outlook users to keep in their back-pockets.

you're a b2b marketer, you don't need to worry about gmail - right?

by kirk r gray

wrong! recently i came across this statistic: "more than 5 million business have gone google"¹. i started thinking that if “i am one of those ‘businesses’ that have gone google”, and use google apps for my email, then other businesses do too. so, why does that prompt me to blog about it? because businesses moving to google apps has a profound impact on the b2b email marketer's world.