if you'd like to reach out to me for a more printable/presentable version, please feel free to use the contact information below.
|Kirk R Gray
email@example.com | @kirkrgray | www.linkedin.com/in/kirkrgray | blog.browserspencer.com | 305.985.1974
A highly creative and analytical subject matter expert and strategist with fifteen+ years of experience in diverse product and service enterprises; who innovates and executes initiatives to elevate corporate profiles, products and services while realizing exceptional profits and savings through winning email marketing programs.
email marketing strategy • campaign design and optimization • mobile-friendly and adaptive/responsive html coding • market segmentation & expansion strategy • corporate leadership • business development • b2b & b2c • client/member/customer retention, acquisition, & engagement • revenue generation & savings • analysis • forecasting • budget control • reporting • creative initiatives • goal setting • performance management • engagement • web design & improvement • publication development & production • database management (CRM) • benchmarking • communications • presentations • vendor management • streamlining • problem solving • sales team empowerment & equipment • deliverability issues & optimization
Miami, Florida October 2014 - present
Global higher education provider that specializes in audio technology and music business diplomas and degrees for students who may not typically enroll in higher education
Email Marketing Manager: responsible for the day to day operations of Marketo including student recruitment campaigns, event marketing, student communications, student retention, as well as campaign management and lead management within Marketo
Manassas, Virginia June 2012 - September 2014
Online higher education provider primarily serving the armed forces, but also the civilian sector, composed of two institutions - American Military University and American Public University
Interactive Marketing Manager, Email: directly responsible for the day to day email operations of student recruitment campaigns, event marketing, student communications, student retention, and other types of campaigns for one of the nation’s premier online educators
Silver Spring, Maryland 2011 – June 2012
Web hosting company specializing in templated website design and custom Facebook pages for micro- and small-business
Email Marketing Manager: re-launched and streamlined email communications – life-cycle, sale communications, newsletters, and product releases - to Webs’ and Pagemodo customers.
McLean, Virginia 2009 – 2011
Online member community connecting service members to benefits, career & education opportunities, and each other
e-Marketing Specialist, Member Communications: outstanding performance through development and drive of email to members, optimizing open rates, as well as managing of newsletter communications program that uses a combination of twenty-six (26) different newsletter segments to a membership of more than 10 million members
McLean, Virginia 2008 - 2009
Provider of recruitment solutions to employers in government and education sectors
Marketing Manager: participated in creation of high-impact marketing strategies for federal, state, local, and education verticals. Drove policy and creative development of winning e-marketing program that included execution of vertical-specific campaigns, email blasts, and campaign landing/splash webpages; using client database of more than 50,000 names. Designed e-campaign pieces for webinars, as well as events, and executive round tables; drafted fresh collateral for product and service offerings and provided CRM (Salesforce) maintenance and support. Worked across all business units - federal, state and local government, and education sales teams as well as corporate marketing and business groups for email list development and growth strategies.
Reston, Virginia and Washington, DC 2001 – 2008
Not-for-profit membership association providing college readiness programs and services to the education sector and students worldwide
Marketing Associate, Higher Education Marketing (2005 – 2008): demonstrated exceptional leadership through execution of sales, marketing, and data management programs while controlling annual (departmental) budget of $250K. Optimized new client announcement program. Oversaw collateral inventories and fulfillment for 6 regional offices, sales representatives, multiple national conferences and trade shows, and contributed to collateral development. Developed multimedia software demonstrations, engaged in large-scale marketing campaigns, performed creative design for internal campaigns, and tracked and reported campaign metrics.
The Disney Store, Part Time Lead (part time assistant manager):
responsible for store opening, closing procedures, driving sales while delivering the Disney experience, lead a sales team of 3 – 10 cast members during the course of a sales day (1996 – 2001)
Adams National Bank, Assistant Branch Manager:
driving customer relationship, new accounts, cross-sell of bank products, lead a team of 3 tellers and customer service representatives (1998 -2000)
Fauquier National Bank, Sales Representative:
driving customer relationships, new accounts, cross-sell of bank products, customer service, managed a team of 14 tellers and 4 customer service representatives (1994 – 1996)
Condo Associations:Cita50 Condo, President (2013 – 2014)Celsius Condo, President (2007 – 2008)Potomac Place, Treasurer (2006 – 2007)Carrollsburg a Condo, Covenants Committee (2005)
B.S., Business Management & Marketing:
University of Phoenix, Phoenix, Arizona (2007)
Digital Design Diploma:
Art Institute of Pittsburgh, Pittsburgh, Pennsylvania (2010)
Microsoft: Word, Excel, PowerPoint, Excel, and Outlook
Adobe: Photoshop, Illustrator, InDesign, Dreamweaver, and Acrobat
html email coding: conventional, mobile-friendly, and responsive
Browsers: Internet Explorer, Mozilla Firefox, Safari, Chrome
Social Media: Twitter, Facebook
Operating Environments: Personal Computer and Macintosh